2014 has had an erratic graph to flaunt at the box office. While the
successes in 2013 we more regular with end of May witnessing one of
year’s most memorable hits, Yeh Jawaani Hai Deewani, 2014 can boast of
the same. Success has come but not from the expected. Though Jai Ho’s
underwhelming story is a thing of the past already, the unfortunate
performance began the year dull especially because the expectations were
massive.
But one cannot deny that 2014 has been a year of losses and averages or superhits. Yaariyaan that was made on a budget of 10 crores and a promotional cost of another 9 crores went on to rake hefty moolah at the box office by earning double of its investment, reaching it cumulative domestic income to 40 crores. With that began the year’s array of superhits.
’2 States’ and ‘Queen’ Movie Poster
How could have one expected a no-hero,
Kangana Ranaut
film to turn out as terrific as Queen. But it did. The film’s
simplicity made everyone go gaga over the movie and its lead actress who
tasted her first thunderous success. The film that was made on meagre
cost of barely
11 crores, earned
61 crores at the domestic box office. The film’s ROI was recorded at 454% at the time of its final income.
Ragini MMS 2 was another super surprising success of the year. Made on a reported budget of
18 crores, the film settled for
47 crores
at the domestic box office by the end of its run. The film profit rate
was calculated at 161% which was smashing. Being the first superhit for
Sunny Leone, the actress found an entry into Bollywood more receptively than ever before.
‘Ragini MMS 2′ and ‘Yaariyan’ Movie Poster
2 States had a great buzz around it. Based on Chetan Bhagat’s
loved novel of the same name, the film’s great chemistry of the lead
pair helped in garnering the favourable responses. Made on a approximate
cost of 35 crores, the film has so far made 98 crores
at the domestic box office. Gearing up to the enter the coveted 100
crore club, the film’s good performance paved way for another superhit
with a ROI of 180%.
2014 seems to have no places for ordinary hits at the box office. The
films which even remotely tasted success did so with panache, super
seeding the expectations of it. Probably this will be the year of the
underdogs scoring over heavy names. In ways that is better as
Bollywood’s audiences is developing a taste for film devoid of the stars
who feature in them. Educating masses to enjoy the movie more than the
stars is crucial to the understanding and appreciating good cinema and
probably 2014 attempts at attaining that.
Director: Anant Mahadevan